Summary: Elon Musk, the man behind SpaceX and Tesla, is not the only member of his family with a penchant for innovation and entrepreneurial pursuits. His mother, Maye Musk, has been a model since she was 15 years old and became a dietician at the age of 45. In 2020, she starred in a commercial for CoverGirl, proving that her age is just a number.
1. The making of the commercial
The commercial begins with Maye Musk sitting in front of a mirror, applying CoverGirl’s Simply Ageless Foundation. As she goes through her routine, the camera follows her as she walks through a busy city street, attracting attention from both young and old alike.
The making of the commercial was no easy feat. Shortly before filming, Maye underwent eye surgery, but still managed to complete the shoot.
In an interview with Forbes, Maye revealed that working on the commercial was “the best experience.” She added, “It was wonderful to work with a team that was excited to have an older model and to create a look with makeup that didn’t hide my wrinkles but rather highlighted them.”
2. The importance of diversity in advertising
The CoverGirl commercial featuring Maye Musk was a prime example of the importance of diversity and inclusion in advertising. By showcasing an older model, CoverGirl was able to appeal to a wider audience and break down stereotypes about aging and beauty.
Making a conscious effort to diversify advertising campaigns can benefit companies in multiple ways. Studies have shown that consumers are more likely to buy products from companies that reflect their values and champion diversity. By embracing diversity in their advertising, companies can increase brand loyalty, attract new customers, and even boost sales.
Maye Musk’s role in the CoverGirl commercial also highlights the importance of representation. Seeing models and celebrities who are older than the typical 20-something often seen in ads can be empowering for those who don’t fit into the narrow beauty standards set by the industry.
3. Maye Musk’s inspiring career
Maye Musk’s role in the CoverGirl commercial is just the latest highlight in her long and diverse career. Before becoming a dietician, she traveled the world as a model, appearing in magazines such as Vogue and Time.
At the age of 71, Maye is still going strong, proving that age is just a number. She has become an influencer in her own right, with over 300,000 followers on Instagram, where she shares fashion and beauty tips and promotes her latest book, A Woman Makes A Plan.
Through her career and personal life, Maye has been an advocate for diversity and inclusion, using her platform to call attention to issues such as gender equality and body positivity.
4. Reactions to the commercial
The reaction to Maye Musk’s CoverGirl commercial was overwhelmingly positive. Many praised the company for its use of an older model and the message it sent about aging and beauty.
The commercial also helped to shine a light on Maye’s inspiring career and her dedication to changing the industry’s standards around age and beauty.
On social media, fans of Maye commented on the commercial, with some noting that she had inspired them to embrace their own wrinkles and gray hair with confidence.
5. The future of diversity in advertising
The positive reception to Maye Musk’s CoverGirl commercial suggests that consumers are hungry for more diversity in their advertising. Companies that make a conscious effort to showcase models and celebrities from different backgrounds will likely reap the rewards in terms of increased brand loyalty and sales.
At the same time, it’s important to remember that simply including diverse faces in advertisements is not enough. Companies need to ensure that they are promoting values of inclusivity and equality across all aspects of their business.
By working to increase diversity in advertising and beyond, companies can help to create a more inclusive and equitable society for everyone.
Conclusion:
Maye Musk’s role in the CoverGirl commercial was a powerful reminder of the importance of diversity and inclusion in advertising. By showcasing an older model, CoverGirl was able to appeal to a wider audience while breaking down stereotypes about aging and beauty. Maye’s inspiring career and dedication to promoting diversity and inclusivity have made her a role model for many, and her success proves that age is just a number. As companies continue to work towards greater diversity in their advertising and beyond, it’s important to remember that true progress comes from promoting values of inclusivity and equality across every aspect of the business.